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Dear Grüezi, Bonjour, Buongiorno, Allegra, Welcome

 

Cherry Blossoms, Mountain Views & the Promise of Summer

Spring has arrived in Switzerland—and with it, a season filled with fresh energy, blooming landscapes, and timeless traditions. Cherry blossoms brighten city promenades, mountain meadows awaken, and local customs like Zurich’s Sechseläuten mark the joyful shift toward summer. Temperatures rise, cafés spill into cobbled streets, and nature bursts into color—inviting your clients to slow down, explore, and reconnect.

Spring and early summer are ideal for travelers seeking both tranquility and authenticity. From lakeside gardens in Geneva to the interactive Olympic Museum in Lausanne and unforgettable moments aboard the new Legends of Lake Lucerne cruise, Switzerland offers an effortless mix of nature, culture, and fresh seasonal charm.

The 15-day Scenic Rail Journey offers effortless travel through Switzerland’s German- and French-speaking regions. Ride premium panoramic trains and discover boutique towns, alpine peaks, and cultural gems—year-round.

This is the season to inspire new journeys—filled with elegance, tradition, and discovery. Switzerland is ready to welcome your clients with open arms, blooming trails, and unforgettable moments.

Your Swiss Trade Team North America,
Oliver W., Oliver G., Florin, Stefanie, Christelle, Ricarda & Mattia

Last call - Switzerland is coming to Canada!
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Sign up now!

Join us now for a chance to connect with 22 Swiss partners as we bring the spirit of Switzerland to Canada!
Each event includes informal networking, dinner with Swiss Raclette and food stations, live music, and the chance to win a trip to Switzerland.
Don't miss out—register today.

Vancouver
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Monday, May 26
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May
Montreal
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Wednesday, May 28
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May
Toronto
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Thursday, May 29
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May
Get your Switzerland Sales Guide 2025 - Yodel
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It's time to Yodel! Get an electronic copy of our sales guide called Switzerland Yodel! And here’s an exciting bonus—you'll find a chance to win a flight to Switzerland with Edelweiss!

15-day Scenic Rail Journey
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Experience Switzerland like never before with the 15-day Scenic Rail Journey, offering 15 days unlimited travel by train, bus, and boat. Journey through both French- and German-speaking regions, discovering boutique towns, alpine peaks, and cultural treasures—flexible, sustainable, and unforgettable in every season.

Spring Traditions and Summer Hopes
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Just days ago, Zurich lit up with Sechseläuten, the centuries-old April tradition where the Böögg snowman is burned to predict the summer ahead—this year promising sunshine. Cherry blossoms line the lakeshore and parks, cafés spill into the streets, and the historic center is alive with color. Spring in Zurich blends deep-rooted tradition with fresh urban energy.

Legends of Lake Lucerne
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Discover Legends of Lake Lucerne, a brand-new premium cruise launching May 15! Step aboard the historic steamship Gallia, the world’s first partly solar-powered steamship. With just 65 guests on board, enjoy an intimate 4-hour cruise with legendary tales, breathtaking alpine views, and a gourmet 5-course menu featuring the region’s finest ingredients. A truly unique journey through time.

Château Views and Olympic Spirit
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Along the Lake Geneva shoreline, Château d’Ouchy rises above flower-filled parks and glistening water. The nearby Olympic Museum—a must-visit in the Olympic capital—offers inspiring stories, hands-on exhibits, and stunning lake views. In spring, Lausanne buzzes with open-air cafés, cultural energy, and a relaxed lakeside pace that’s ideal for early-season travel.

Lakeside Blossoms and Peaceful Strolls
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In Geneva, spring paints the city in pastels. The Jardin Anglais, home to the famous flower clock, is bursting with cherry and magnolia blossoms. Locals and visitors stroll the lakeside promenade, framed by snowy peaks and blooming gardens. It’s a season of elegance and ease—where culture, nature, and Swiss-French flair meet along the shores of Lake Geneva.

Our hotel recommendations
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Appenzeller Huus Quell
Gonten

​At the 5-star superior Huus Quell, guests experience a luxurious Swiss Appenzell retreat with exclusive access to the Quell Spa. The wellness destination boasts Switzerland’s largest wine cellar and offers a 360° spa experience with mindful treatments and a longevity concept for body and mind. By 2026, larger suites, an in-house microbrewery, and a cultural center will further enhance the guest experience.

Deltapark Vitalresort
Gwatt bei Thun

Situated in a park of 22 acres and surrounded by two nature reserves, you will find at the Deltapark the ideal hideaway to recharge your batteries and leave the daily hustle and bustle behind. Wellness, health and seminar guests will find in the 106 rooms and the three lake villas contemporary feel-good comfort.

Valsana Hotel
Arosa

One of the most sustainable hotels in Switzerland, the Valsana is completely carbon neutral. The modern chalet style of the 40 rooms and junior suites as well as the nine apartments use natural materials and neutral tones for a paired back, informal interior style. In the centerpiece is the Restaurant Twist, a place of authentic encounters and contemporary food.

The Chedi
Andermatt

Alpine chic meets Asian zen: the design and lifestyle experience at The Chedi Anderma! captivates guests with its unique cheese tower, Japanese cuisine and expansive wellness area with pool, thermal baths and hydrotherapy facilities.

Hotel Eden Roc
Ascona

Located on the shores of Lake Maggiore, the Hotel Eden Roc offers wellness, gourmet cuisine at star level and stylishly furnished designer rooms. A private beach and the Kneipp path with stones from the local river ensure relaxation.

Valaisia
Crans Montana

Valaisia Crans-Montana combines stylish Alpine design with panoramic views of the Alps and a warm, inviting atmosphere for families and friends. Newly renovated in 2022, it offers modern wellness facilities, Alpine-chic rooms, and delightful dining in our restaurant and bar. With direct access to Crans-Montana’s ski slopes, golf courses, and hiking trails, Valaisia is the perfect base for active yet relaxing getaways.

Lausanne Palace
Lausanne

Lausanne Palace is a historical LHW property with famous Michelin-starred gastronomy and wonderful panoramic views overlooking Lake Geneva. Its location is ideal for guests wishing to be in walking distance from the city’s restaurants and boutiques, as Lausanne’s medieval Old Town with its charming narrow streets and protected architecture is around the corner.

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