Will 2022 Be The Year Of Travel?

The latest issue of Canadian Travel Press features an exclusive contribution from Travelport’s chief marketing officer, Jen Catto, who writes that: “After two years of border closures and international travel restrictions, people are excited to get away. So much so, they are willing to forgo entertainment, shopping and even self-care for six months or longer to travel. Yes, really.”

And Catto continues: “In 2020, the coronavirus pandemic took the global travel industry from all-time highs to a low of only 5% of expected volumes overnight. Over the last two years, the industry has seen that the road to recovery isn’t linear.

Border closures, vaccine shortages, new variants (delta, omicron) and now, Russia’s invasion of Ukraine all have immediate effects on travel.”

Travelport’s CMO points out that: “By the end of 2021, the global travel industry recovered more than 50% of its gross activity, and if recovery continues along the same trajectory, 85% of the travel industry’s gross activity could be regained by the end of 2022.”

For the full story, check out the latest issue of CANADIAN TRAVEL PRESS.