WestJet’s #TartanTail Takes Flight
Later this month, WestJet will launch service from Halifax to Glasgow, Scotland, on board a special version of one of its Boeing Next-Generation 737-700 series aircraft adorned with a custom-designed WestJet tartan on its tail.
To mark the occasion of its first service to the United Kingdom, WestJet worked with the world’s last dedicated hand-crafted tartan mill, D.C. Dalgliesh of Selkirk, Scotland, to design a commemorative tartan in the airline’s distinctive blue and teal corporate colours. In addition to producing neck ties, cufflinks and scarves, WestJet also decaled two aircraft with the same tartan.
“We wanted to create something unique to celebrate our new service to Scotland and what could be more Scottish than creating our own company tartan?” said Lindsay Robertson, WestJet’s lead, Creative Services. “On top of that, decaling an aircraft was something fun that we knew our guests would enjoy and in fact, one aircraft is already in service across our network and creating a lot of buzz. We encourage anyone who sees it to take a photo and tweet with the hashtag #TartanTail.”
WestJet’s first flight from Halifax to Glasgow departs Halifax Stanfield International Airport at 10:45 p.m. on May 29. The daily, non-stop seasonal service runs until Oct. 24.
