WestJet partners with Accelya to deliver its ‘distribution vision’

Accelya has announced a new partnership with WestJet for its FLX Platform and the provision of New Distribution Capabilities (NDC).

The newly announced deal will power WestJet’s strategy to deliver guest-centric retailing and distribution, with a focus on best-in-class servicing and flexibility enabling guests to book via the channel of their choice.

The Accelya FLX Platform enabled more than half of all global New Distribution Capability (NDC) transactions in 2023 according to data from T2RL, an independent consultancy in travel technology and distribution strategy.

Accelya recently disclosed that the platform is generating greater than 350K personalized offers per second across their airline partners.

Jorge Rozo, VP, Pricing, Revenue & Distribution, WestJet, said that: “WestJet’s partnership with Accelya will allow us to deliver on our distribution vision, aligning WestJet’s value proposition across our wide range of channels.”

Rozo continued: “WestJet is focused on delivering an exceptional guest experience grounded on servicing standards and flexibility and the Accelya FLX Platform will be instrumental in achieving this goal. We are excited to partner with Accelya and leverage their expertise in driving real NDC adoption that translates into benefits for all of our guests and partners.”

The Accelya FLX platform combines the power of the Amazon Web Services (AWS) cloud and the latest advanced technologies to deliver scalability and reliability while enabling airlines to efficiently present millions of retail offers across all distribution channels.

Further, Accelya’s platform is a foundation for helping airline customers with Offer and Order transformation with NDC seen as a core building block in modernizing legacy infrastructure.

Accelya’s NDC offering, a core enabler of airline-retail agency connectivity, has servicing at its core and links airlines with over 70,000 travel agents, including the world’s largest online travel agents (OTAs) and travel management companies (TMCs).

Its advanced NDC capabilities, leveraging the latest 21.3 standards, improve customer servicing, increase ancillary sales and allow customers and airlines to benefit from more personalized offers – ultimately delivering real results on the pathway to modern airline retailing.

Sam Gilliland, Chief Executive Officer, Accelya, pointed out that: “Accelya’s FLX Platform is generating more than 350K offers each second to power the retailing of the world’s leading airlines. We are delighted to add WestJet as a partner enabling them to take control of their distribution and retailing future. Accelya are focused on delivering an innovative and scalable modern retailing experience for airlines moving on the Offer and Order transformation journey.”