Visit Greater Palm Springs launches new brand campaign

Visit Greater Palm Springs has launched a brand campaign, “Escape Your Ordinary,” inviting travellers to explore the surreal beauty, vibrant culture, and unique experiences that define Southern California’s premier oasis.

This campaign encourages visitors to break free from the everyday and discover the extraordinary across the nine cities of Greater Palm Springs, where every corner offers a distinctive blend of adventure, relaxation, and inspiration.

“Greater Palm Springs is a place where the everyday fades away, and the extraordinary comes to life,” said Colleen Pace, Chief sales and marketing officer for Visit Greater Palm Springs. “Our new campaign, ‘Escape Your Ordinary,’ embodies the spirit of the Southern California oasis, offering a journey through surreal landscapes, rich cultural experiences, and moments of pure relaxation that can only be found here.”

As part of the “Escape Your Ordinary” campaign, Visit Greater Palm Springs will roll out a series of video, digital and traditional media placements, engaging social media content, and immersive experiences designed to bring the campaign to life.

Campaign highlights

• From Poolside to Mountaintop: From sun-kissed days lounging by a sparkling pool to hiking rugged mountain trails that stretch toward the sky, Greater Palm Springs offers a diverse array of landscapes and activities, seamlessly blending relaxation and adventure.

• Retro Glamour Meets Modern Expression: Step back into the golden era of 1960s Hollywood glamour, where you can live like a retro star and walk in the footsteps of screen legends, or dive into a vibrant future brimming with bold, expressive art, colorful murals and thriving creative community that celebrates art in every form.

• An Oasis of Extraordinary: The campaign captures a destination where endless blue skies and vivid-colored landscapes dotted with palms and succulents create the perfect backdrop for a wide array of unforgettable experiences. From soothing natural hot mineral springs to iconic events like the Coachella Valley Music & Arts Festival and Modernism Week, Greater Palm Springs is where the extraordinary comes to life.

• Follow Your Whim: Visitors are invited to explore the whimsical —whether indulging in the region’s renowned culinary delights, rejuvenating in luxurious world-class spas, or finding inspiration in outdoor exploration amidst lush palm groves, there is something extraordinary in store that reflects your personal journey.

Travellers and locals alike are encouraged to share their extraordinary moments in Greater Palm Springs using the hashtag #EscapeYourOrdinary.