Selling Mexico Luxury: High-End Family Travel a Winner

Mexico has been named among the top family
luxury destinations in the world, according to
the 2013 Luxe Report, based on input from
members of the luxury travel network Virtuoso.
Breaking into the prestigious list at #4, luxury
family travel in Mexico taps into several
reported trends, such as seeking authentic
experiences in new destinations, rest and
relaxation, and seeking adventure.

Tiger Woods is poised to join the long list
of notable names who have designed golf courses
in Mexico, including such golf greats as Jack
Nicklaus, Pete Dye, Tom Weiskopf and more, with
the recent groundbreaking for the championship
18-hole golf course El Cardonal. In the golf
haven of Los Cabos, the new course will be part
of Diamante Cabo San Lucas, which already
features an 18-hole Davis Love III-designed
links course, and is slated to open in
2014.

Keeping up with all the new luxury properties
and developments throughout Mexico could be a
full-time job. Condé Nast Traveler
editors have made the task a little easier,
naming 5 Mexico properties to the 2013 Hot List,
a list of worldwide favorites that have opened
in the past year. From Mexico City to San Miguel
de Allende, clients have a world-class choice of
attention-grabbing new accommodations.

“When a travel agent
becomes an expert in all the things Mexico has
to offer, they will have enough product to
satisfy the same luxury client many
times over. Whether they are looking
for romance, a family trip, cultural
experiences…learning all the aspects of Mexico
luxury is a great sales tool for retention of
the client and ongoing client satisfaction.”

Mauricio Leyton,

Director of Alliances,
Virtuoso