Tourism Cares Unveils Its New Vision

Tourism Cares, a 501(c)3 nonprofit, has unveiled a new vision of a more sustainable and thriving future to better support the evolving needs of the people and places of travel.

Founded close to 20 years ago, Tourism Cares has refreshed its organizational approach to meet travel’s new sustainability challenges; collaborated on a rebranding initiative; and developed a new logo to complement its renewed positioning.

And in its role as a catalyst for cross-sector cooperation within the travel industry, Tourism Cares has expanded its membership categories to allow individual travel professionals to join.

Robin Tauck, chairwoman of Tourism Cares, explained that: “It’s a powerful new direction. We know that a large population of travel professionals are fueled by their passion to work in this industry and by the opportunity to use their work to make a positive change in the world. By uniting this great industry around sustainability, we deliver on a collective mission for meaningful and responsible action by corporations, foundations, businesses, and individuals. We welcome all to join us.”

Travel professionals can join Tourism Cares by making an annual US$99 donation, which provides access to education platforms, professional development, consulting, and registration to Tourism Cares signature programs.

For more on membership, go to www.tourismcares.org/professional-membership.

Tourism Cares CEO Greg Takehara says the organization’s focus on sustainability has expanded from assembling volunteer opportunities domestically to include models for global involvement and investment in social and environmental impact organizations.

Said Takehara: “As a result, we launch and participate in initiatives that support meaningful and responsible practices while also providing direct economic benefits, through tourism, for local communities around the world. In addition to fostering collaboration, we provide tools and resources that are creating the foundation for new models of tourism.”

And he added: “Our legacy has evolved to create positive social, environmental, and economic impact for the people and places of travel. Our updated branding reflects a refreshed vision for the future and a renewed and strengthened commitment to come together as a global community.”

For more on Tourism Cares initiatives and projects, go to www.tourismcares.org .