The Road Back

An overall theme of “Build Back Better” was a guiding priority at the recent National Indigenous Tourism Conference in Calgary, as attendees come to grips with post-pandemic business conditions, reports Ted Davis in the latest issue of Canadian Travel Press.

The conference was characterized by a comprehensive agenda that broached topics ranging from strategic marketing partnerships to sustainability strategies to the impacts of the ongoing reconciliation process.

These were all presented within a hard-working schedule that filled two-plus days of oration, explanation and panel discussion. It took place March 8-10 at the Grey Eagle Resort & Casino in Calgary, and delegates included member companies of the Indigenous Tourism Association of Canada (ITAC), tourism industry sponsors and DMOs from across Canada.

While the stories of business losses and closures have become sadly familiar over the course of the pandemic, the numerical evidence is still sobering.

For the full story, check out the latest issue of CANADIAN TRAVEL PRESS.

https://www.travelpress.com/subscription/IDEA/112522_040422_ctp/?page=3

CAPTION for PHOTO

Main Photo — Traditional, story-telling dances in full regalia were presented at the start of the National Indigenous Tourism Conference, held in Calgary recently.

Top Photo — Keith Henry, CEO of the Indigenous Tourism Association of Canada (l.), signed a new MOU with Parks Canada, represented by Michael Nadler, VP external affairs for Parks Canada.

Photos & Story by Ted Davis