Starwood’s Specialty Brands See Major Growth

Starwood’s three select service brands, Aloft, Element and Four Points by Sheraton, are experiencing an incredible growth momentum.

Element, for instance, is set to double its portfolio by the end of 2017, Four Points is just shy of its 200th property and Aloft will be opening its 100th hotel by early 2015.

With global openings and deals signed by the week, the following is a snapshot of some of the new highlighted properties and a few that will be opening their doors soon.

• Four Points:

Four Points Bogota & Four Points Barranquilla – Rapidly expanding its already impressive global footprint, the brand has announced two new openings in Columbia. As one of the fastest growing economies and most dynamic travel markets in the world, these new openings further enhance Starwood’s growth momentum in Latin America.

• Aloft:

Aloft Detriot at the David Whitney – Just opening its doors, this stunning adaptive reuse project is centrally located in the city. Listed on the National Historic Register, the historic skyscraper was built in 1915 to anchor the northern end of the Grand Circus Park shopping district.

Aloft Denver Downtown – Located in one of the fastest growing cities in the country, this newly opened Aloft is in the heart of downtown’s vibrant social scene, entertainment and dining options.

Aloft Buffalo Airport – Also newly opened, this new Aloft increases Starwood’s growing portfolio as the sixth hotel in the greater Niagara region. Located just 10 minutes from Buffalo Niagara International Airport, less than 15 minutes from downtown Buffalo – and only 30 minutes from Niagara Falls.

• Element:

Element Hanover-Lebanon – Offering a fresh, re-imagined perspective on extended stay and 120 stylish, sustainable rooms, this new property offers a sustainable option for out of town guests. Ideally located at the entrance of Altaria Business Park, the property is a key anchor of a mixed-use complex owned and developed by Norwich Partners, who will be donating 223 acres of the property for consideration to the Upper Valley Land Trust.