Silversea Appointment

Silversea Cruises has appointed Janet Bava as vice-president of marketing for the Americas.

Based out of Silversea’s Miami office, Bava will oversee all trade and consumer-oriented marketing activities, including advertising, direct marketing and e-marketing programs across the North and South American continents, and report directly into Mark Conroy, managing director of Silversea for the Americas.

Bava has mare than 10 years of marketing specific experience in the global travel industry at companies such as Royal Caribbean and, most recently, in her role as director of CRM and Customer Engagement at NBC Universal.