Sandals Resorts Unveils Deal To Add Resort In Curaçao

Sandals Resorts International (SRI) has signed a deal that will see it adding a brand, new destination at the Santa Barbara Resort on the island of Curaçao.

Marking the ninth island destination for the brand in the Caribbean region, the new Sandals Curaçao will initially include 350-luxurious rooms and suites stretched along the Spanish Water Bay and the Caribbean Sea, with a further expansion planned in the coming years.

Formerly the Santa Barbara Beach & Golf Resort, part of a broader 3,000-acre development, the resort will be completely “Sandalized,” a process set to begin in 2021.

Sandals Resorts International Founder and Chairman, the Hon. Gordon “Butch” Stewart, along with Deputy Chairman Adam Stewart, had this to share: “It has been our distinct pleasure to work alongside the government of Curaçao and the Smeets family on this exciting new endeavor for the Sandals brand,” stated Gordon “Butch” Stewart. “We wish to express our deepest gratitude to Roald Smeets, who has been instrumental to this process and absolutely delightful to work with. We plan to do more than our part to raise the world’s appreciation of this beautiful country.”

Adam Stewart added, “Each time we expand, we bring with us the full potential of our 40-years in hospitality. The new Sandals Curaçao embodies our philosophy of forward-thinking and looking through a new lens. It is a promise not only to our guests but to our team members for continued innovation. Curaçao is a place to be discovered, and we are so proud today to become part of this community.”

And in a LinkedIn message, SRI’s deputy chairman, Adam Stewart wrote:

“I am beyond pleased to announce that Sandals Resorts International has entered the #Dutch #Caribbean, welcome to Sandals #Curacao. Set on a 3,000 acre estate known as Santa Barbara with two marinas and an 18 hole Championship golf course. Sandals Curacao is set to bring a new dimension to our portfolio of world class #Caribbean #luxury #resorts.”

Stewart continued: “With its #Dutch & #European influences we can’t wait to share what we have in store once “Sandalsized”. Thank you to our incredible team, 15,000 strong, for always reaching for the stars and setting the bar in hospitality excellence!”

And he also noted that: “For us, This expansion signals the strength and resilience of the Caribbean and our commitment to strengthening tourism by looking through a forward lens to a better tomorrow. On behalf of my Dad, Chairman & Founder of Sandals Resorts International & I, we thank you all out there for your continued support.”

Sandals Curaçao will bring the opulent resort innovations to the island, which have become synonymous with the world-renowned Sandals Resorts brand across the region. Conceptual plans for the resort include adding key elements for the signature Sandals experience, including new expansive pools, a variety of 5-Star Global Gourmet dining options and lavish accommodations, including magnificent newly constructed River Suites. Guests will also have access to the neighboring 18-hole Pete Dye championship golf course, two onsite marinas and 38,000-square-feet of indoor and outdoor meeting space, the largest on the island.

World-famous for its vibrant culture, pristine beaches and coves, Curaçao also boasts spectacular dive sites and exotic marine ecosystems. With year-round temperatures of 80 degrees, it’s touted as the perfect anytime-escape.

The resort will have a positive, immediate and long-term impact on the island and the people of Curaçao.

In year one alone, it is expected to have an over US$40 million economic footprint and an impressive track record on the creation of new employment. The resort alone will add over 1,200 local jobs, comprised of 800 new team members, and 400 local tradesmen and craftsmen.

This will be followed by a positive economic ripple-effect for the community extending to the local taxi and transportation sectors, wider supply chain, agriculture, increased airlift and increased yearly tourism numbers—especially with the key North American tourism market.

Roald Smeets, director of the Santa Barbara Beach & Golf Resort, said: “We have a unique opportunity to attract a globally-recognized hotel operator, owner and investor such as Sandals Resorts, which will bring an unprecedented boon to the Curaçao tourism industry and the local economy.”

Smeets continued: “Its position as both a hotel operator and owner, with the ability to attract regular scheduled airlines from North America, distinctly marks it out from other hotel groups. We found its impressive plans for the site and dedication to building the profile of Curaçao as a world-class tourism destination particularly compelling.”

And he pointed out that: “Its future investment into the community will reinvigorate the tourism market, secure the livelihoods of hundreds of families and benefit every individual on the island through rejuvenating the local economy. Curaçao has a tremendous future ahead, due to this exciting new venture, which will put Curaçao truly on the global stage.”