Royal Caribbean brings Perfect Day concept to Mexico
Royal Caribbean has unveiled plans to mark the next bold adventure in vacations with the debut of Perfect Day Mexico on the coast of Mahahual for 2027.
“Perfect Day at CocoCay has been a gamechanger for both our guests and our business. With travellers prioritizing unique experiences and destinations driving their booking decisions, we’re excited to expand our Perfect Day Collection by creating Perfect Day Mexico to super serve guests who want to explore the Western Caribbean,” said Jason Liberty, president and CEO, Royal Caribbean Group. “Our momentum for reimagining the ultimate vacation experience for guests of all ages continues as we help guests turn the vacation of a lifetime into a lifetime of vacations across our brands.”
New adventures in the western Caribbean
Along with Royal Beach Club Cozumel, the recently announced beach experience in Cozumel, Mexico, that opens in 2026, Perfect Day Mexico will be a hallmark of Royal Caribbean vacations that introduces new adventures in the western Caribbean.
“Since the introduction of Perfect Day at CocoCay in 2019, our top-rated destination, the memories made by millions have paved the way for the unbelievable experience that will be Perfect Day Mexico,” said Michael Bayley, president and CEO, Royal Caribbean International. “Destinations are a big part of why families and adventurers vacation with Royal Caribbean, and in collaboration with Mexico’s state of Quintana Roo, we are unlocking new and unparalleled ways to make memories in a destination known and loved for its natural beauty, warm culture and prime location. We look forward to revealing more soon.”
About the new Perfect Day
The new Perfect Day will also be a modern, sustainable destination that advances Royal Caribbean’s longstanding partnership with the local government and community to continue bringing vacationers from around the world to Mexico well into the future.
The development aligns with parent company Royal Caribbean Group’s SEA the Future commitment to deliver the best vacation experiences responsibly by sustaining the planet, energizing communities and accelerating innovation.
“We are very excited that Royal Caribbean has decided to invest in Mahahual, a land of opportunity and hard-working people. Under the framework of the Well Being and Development Accord and the new era of tourism, my administration is looking forward to working very closely with the company to ensure a sustainable destination that brings shared prosperity to the region and that our local communities are part of this historic investment. I am sure that guests will be marveled by the beauties that southern Quintana Roo has to offer but most importantly, the kindness of our people,” said Mara Lezama, governor of the state of Quintana Roo, Mexico.
Coming to Mexico in 2027
Perfect Day Mexico will make a splash in 2027 as the latest in Royal Caribbean’s growing lineup of destination experiences, which includes the top-rated Perfect Day at CocoCay in The Bahamas that set the bar in 2019.
With ongoing expansions to the island, like the adults-only Hideaway Beach that opened in January 2024, the Royal Beach Club Collection that will debut in 2025 with Royal Beach Club Paradise Island in The Bahamas and Royal Beach Club Cozumel in 2026; and Labadee, Haiti, vacationers will be able to create their perfect vacation days in more ways than one across The Bahamas and the eastern and western Caribbean.
More details about Perfect Day Mexico and the vacation brand’s expanding destination lineup will be revealed in the coming months.*
