RETHINKING THE TOUR
Globus is offering agents an opportunity to re-energize their business — and enjoy a few perks along the way — with its new Globus Tour Expert (GTE) online training course. As the company unveils its 2014 lineup of 260 tours to 82 countries, agents are encouraged to capitalize on the numerous benefits of escorted touring and to “rethink the tour” as a viable travel option for their clients. “Our aim for the new GTE course is to debunk a few myths about the escorted tour business, while helping agents to efficiently close more sales,” says Stéphanie Bishop of the Globus family of brands. “The goal is to have Canadian agents completely ‘rethink the tour’ as a huge opportunity to increase revenue and retain happy clients.”
The five modules for the Globus Travel Expert program comprise “Rethink the Tour”; “How We Tour — Globus”; “How We Tour — Cosmos & Specialty”; “A Day in the Life [of a tour] — Peru” and “Sell, Sell, Sell.” Each module takes under an hour and can be completed at an agent’s leisure. Agents will also receive tangible benefits by participating in the program:
!!! Book 5, and Fly (agents making five bookings with Globus or Cosmos earn an air credit of up to $1,000 to be used to experience a Globus or Cosmos vacation first hand);
!!! Expert designation, including Expert logo to appear on Globus and Cosmos Travel Agent Locators;
!!! Certificate of Completion;
!!! Free, high-quality marketing materials
!!! Ready-made Globus Tour Expert video;
!!! CITC credits.
For more information, agents should visit RethinkTheTour.ca or start the GTE courses on AgentLingo.ca.
