Ready For Action

Tourism Ireland has picked Dana Welch as its new marketing manager for Canada. Welch, who replaces Jayne Shackleford, has 9 years experience in strategic marketing. She was most recently senior marketing manager at Cineplex Entertainment.

In her new role, Welch will be responsible for leading Tourism Ireland’s marketing operations in Canada. More specifically, she’ll be responsible for implementing the tourist board’s new, 3 year “Strategy For Growth” which aims to grow tourism from Canada by close to 47% between 2014 and 2016.

Commenting on the appointment, Alison Metcalfe, head of North America for Tourism Ireland, said: “I am delighted to welcome Dana to the North American team and look forward to working with her and the Toronto colleagues to realize the full potential of the Canadian market, which remains an important market for Irish tourism.”

Welcome aboard, Dana …