Princess Introduces New Re-Imagined Wine Menu
Princess Cruises has introduced a newly re-imagined wine menu, offering nearly 50% more selections for a total of 142 wines, the most extensive in the cruise line’s history, carefully selected in partnership with Master of Wine and Master Sommelier Doug Frost.
Frost is one of four individuals in the world to hold simultaneously the Master of Wine (MW) and Master Sommelier (MS) titles, achieving his MS in 1991 and MW in 1993. He was the second person in history to complete both exams and 25 years later his is still one of only four people in the world to have achieved both of these remarkable distinctions.
The Princess Cruises beverage team, along with Frost, established a new wine philosophy that centres on exploration, discovery and enrichment. With quality and global diversity in mind, the new wine menu, available in the main dining rooms fleet wide, is also approachable, with 30% of the list priced at $39 and under and 66% at $49 or less. Descriptions on the list also make it easy for occasional wine drinkers to select. For example, white wines are designated as “refreshing,” “light and mild,” “fruity and vibrant” and “rich and textured.”
“Princess guests have a passion for culinary travel so our goal in creating this new wine menu was to find fascinating wines from some of the memorable destinations Princess visits,” said Frost. “This way guests can return from shore and still experience local tastes with exciting wines at all price points. Plus, what better way to celebrate any occasion than with a special bottle of wine that can be shared with friends and loved ones on a cruise.”
The new wine list has expanded regional representations from around the world by 56% and adding 42% more grape varietals than existed previously. Emerging gems, such as Ao Yun Cabernet Sauvignon from China, along with elites such as Lafite, Petrus, Grange, Masseto and others round out the offerings.
Guests who purchase the Premier Beverage Package benefit from a 25% discount off bottles of wine in the main dining room.
In addition to the new wine menu, Princess is rolling out six new beverage menus at The Sanctuary, Pool Deck, Wheelhouse Bar, Crooners, Explorer’s Lounge and a general menu offering 13 drinks created by Master Mixologist Floyd.
