PREFERENTIAL TREATMENT

Hilton Worldwide has enabled nearly 4,000 hotels on the Expedia Traveler Preference (ETP) program. These hotels now offer travellers a choice on how they would like to pay for their reservation — either at the time of the booking or at the time of stay.

Eduardo Schutte, senior vice-president of the global sales services & distribution group at Hilton Worldwide, said, “This innovation from Expedia’s ETP program will give us access to a wider pool of potential guests. Expedia Traveler Preference is a simple yet effective offering and we are delighted by the additional demand that we believe it will bring to our hotels.”

Along with Hilton Worldwide, other global brands that have rolled out ETP properties broadly include Accor and Marriott International, with about 1,500 and 3,000 properties live on the program respectively.

Melissa Maher, senior vice-president of the global partner Group at Expedia, commented, “We are thrilled with the enthusiasm that Hilton Worldwide has shown for ETP. Hilton has been the largest ETP roll-out yet, and we see their commitment as a big endorsement of the value of the program.” (www.expediainc.com)