The Ministry of Tourism for the State of Yucatan (SEFOTUR) was on hand for all of the fun at the International Convention of Comics (Comic-Con) which is taking place in San Diego, California this week (July 21 to July 24).

The state’s presence at the Casa México hospitality suite, a celebration of Mexican pop culture located in the Seaport Village area, was just one of many recent undertakings of the Government of Yucatan aimed at promoting and encouraging the economic and tourism recovery of the state.

This year represents an ideal opportunity to promote a positive, dynamic and creative image of Mexico. That’s why Yucatan, along with Baja California, are the Mexican states participating in this legendary confab for the first time.

Comic-Con is considered the largest event of its kind in the U.S. and the fourth-largest in the world, and this year’s iteration of the show is expected to draw more than 135,000 participants from 30 countries.

As a result, it represents an ideal opportunity to attract a greater number of international visitors to Mexico, which in 2021 was the second-most-visited country in the world.

In addition, with the aim of publicizing all of its cultural, gastronomic and general tourist riches, Yucatan joins Donia Way, an emblematic Yucatecan character, to show Comic-Con attendees everything that the state offers its visitors. There will be an illustrated mural of the state and the entire Yucatan Peninsula that aims to be playful and interactive, accompanied by vignettes of the main tourist and cultural attractions of Yucatan. Comic-Con attendees visiting Casa México will enter the magic world of Donia Way and accompany her on her adventures through the Yucatan and her encounters with the villain Trotolok, via caricatures and illustrations of the state’s tourism and cultural attractions that invite the visitor to interact with both the character and the setting.

In addition, visitors will be able to take a photo with Donia Way in a dynamic and representative scene of the state entitled “Welcome to Yucatan, the Place You Think You Knew.”

Donia Way is an iconic characterization of the Yucatan brand. She acts as an ambassador of the destination and, on this occasion, as a heroine who brings together cultural elements to disseminate and dignify Yucatecan culture, rescuing attendees from boredom and everyday life through the promotion of the state’s tourist attractions, inviting them to enjoy a trip full of adventure to the region.

Yucatan also will be offering samples of gastronomy and Yucatecan craft beers, as well as giveaways of branded Donia Way and Yucatan merchandise, such as t-shirts, coffee cups, stickers and promotional brochures.