Grupo Xcaret, a leader in sustainable tourism in the Mexican Caribbean, is the first recreational company to be awarded the World Travel and Tourism Council (WTTC)’s Safe Travel Seal, for its compliance with standardized health and hygiene protocols in Hotel Xcaret Mexico and its eco-friendly parks and tours. The protocols outlined by the WTTC, which Grupo Xcaret fully complies with, have been put forth by international health organizations including the World Health Organization (WHO) and the Center for Disease Prevention (CDC) with the purpose of responsibly reactivating the tourism industry.

“At Grupo Xcaret, people have always been the backbone of our company, and these times are no different,” said Miguel Quintana Pali, president and CEO of Grupo Xcaret. “The last couple of months, we have been tirelessly working to create the 360 Xafety model, a robust plan of protocols and cleaning measures in accordance with those outlined by the WTTC, that we are implementing in all of our establishments to ensure a safe reopening for our guests, employees and other collaborators. We thank the WTTC for their trust and support in making us the first international recreational group to receive the Safe Travel Stamp.”

“We are thrilled to award Grupo Xcaret, a tourism giant in the region of Quintana Roo, with our Safe Travel Stamp,” said Gloria Guevara Manzo, president and CEO of the WTTC. “Promoting safe and responsible travel is our priority right now, and we are confident that by partnering with likeminded brands such as Grupo Xcaret, we’ll be one step closer to safely reopening the global tourism industry.”

Several destinations such as Saudi Arabia, Barcelona, Cancun and the Mexican Caribbean, Portugal, Seville, Turkey, Jamaica, and Ontario have received WTTC’s seal. Grupo Xcaret is the first private company to receive it.

The WTTC strives to promote the responsible reactivation of tourism, since the Covid-19 pandemic represented huge losses and the cancellation of 100 million jobs in the sector globally.

For nine consecutive years, tourism outpaced the growth of the world economy, and in 2019 alone contributed 10.3% of global GDP and was responsible for generating one out of every four new jobs on the planet.