In December, Tourism Kingston and the City of Kingston — named by the Conference Board of Canada as one of the pandemic’s top five hardest hit cities in Canada — partnered to launch the Love Kingston winter campaign, with lighting installations and glowing neon hearts placed in store windows throughout the city.

Tourism Kingston gifted 300 retailers neon hearts for the holidays, which can now be seen adorning many windows in the downtown core, as a way to keep spirits up and remind residents and business owners in the community that they are ‘all in it together.’

Since then, many community members have reached out to show their support wanting to purchase neon hearts themselves, and Tourism Kingston has ordered an additional 300 hearts with the aim to have as many businesses (and houses!) glowing as possible.