Switzerland Tourism hosted an industry last night in Toronto to help promote the Lake Geneva and Matterhorn regions. The famous Matterhorn is the most photographed mountain in the world. In 2001, UNESCO declared the area surrounding the Jungfrau and the Great Aletsch Glacier the first Natural Heritage Site in the Alps. Pictured at the event are Switzerland Tourism’s Canadian team of Ursala Beamish-Mader (l) and Mirko Capodanno (third from left) with (l-r) Bruno Huggler of Valais Tourism, entertainer Dan Daniell, Mathias Kuehl, Francois Michel, Region du Leman, and Philippe Vignon, Geneva Tourism.