International football star Fernando Hierro has been named Ambassador for Responsible Tourism at the World Tourism Organization (UNWTO). “As tourists, each of us can change the world if we act responsibly with regard to the places, the people and the cultures we visit. I feel part of this team and I support the World Tourism Organization in its efforts to ensure that tourism benefits everyone,” said Hierro upon accepting the distinction from UNWTO Secretary-General Zurab Pololikashvili.