This summer, the Hong Kong Tourism Board (HKTB) is launching an ‘Arts in Hong Kong’ campaign to showcase the city’s extraordinary and enduring appeal as an arts and cultural hub.

The campaign aims to raise Hong Kong’s international profile further, offering in-depth community arts and cultural tours and interactive art tech experiences to encourage the local public and visitors alike to rediscover the city from a cultural perspective.

HKTB Executive Director, Dane Cheng said: “In-depth travel experiences have become a major global trend, and arts and culture are a key driver of this trend. The Hong Kong Tourism Board has organized an ‘Art Month’ promotion for the past nine years when international events were held in town to generate city-wide art vibes. As well as the staging of large-scale events, new world-class art landmarks such as M+ and the Hong Kong Palace Museum are also opening their doors, boosting Hong Kong’s allure as an arts and cultural travel destination.

Cheng continued: “As the city’s arts scene becomes richer than ever, the HKTB will make ‘Arts in Hong Kong’ a year-round promotional platform to raise awareness of the city’s always-on, diverse experience of arts and culture, and establish Hong Kong as an East-meets-West centre for international cultural exchange.”

Go to https://www.discoverhongkong.com/ca/explore/arts.html for more.