Almost 160,000 Canadians already know it, but in case you’ve missed it, the message is: BIG Things are happening in Dallas. And that’s not only the theme of the city’s brand, new marketing campaign, it’s an actual fact as Dallas is being invigorated with US$380 million in new tourism investment. Out of Canada, Dallas has seen its arrival numbers grow by a dramatic 23.7% in 2013, compared to the same period in 2012. And the CVB’s vice-president tourism, Dave Krupinski (r) and its vice-president communications, Priscilla Hagstrom (l) were in Toronto recently to spread the word about Dallas’ new campaign and all of the major happenings going on in the city. Watch for more on Dallas in an upcoming issue of Canadian Travel Press.