Air Canada and Cirque du Soleil have launched an exclusive partnership designating Air Canada as Official Airline for Big Top and Arena shows for Canada, the U.S., Europe and select countries around the world.

The multi-year agreement will see the two brands bringing the world of Cirque du Soleil wonder to millions around the globe and delighting customers with unforgettable experiences.

“We take pride in bringing more Canada to the world every time we fly and incorporate our passion for homegrown companies thriving on the world stage in our sponsorships,” said Air Canada president Calin Rovinescu. “For us, Cirque du Soleil represents the perfect mix of Canadian roots and global pedigree, and this partnership speaks to the two brands’ shared values and commitment to delivering a premium experience to our customers around the world.”

The agreement provides for the creation of an exclusive Air Canada lounge for Cirque du Soleil, accessible to eligible guests at European and Australian Big Top shows, in addition to a robust hospitality package, onsite brand presence across all territories, and a branded experience at select Big Top shows in North America.

Aeroplan members will also benefit from unique packages and can redeem miles for Cirque du Soleil gift cards to attend any performance in Canada or the US. The gift cards are available at Aeroplan.com in denominations of $50, $100 and $200.