PATA names COO

The Pacific Asia Travel Association (PATA) has named Sheila Leong as its new chief operating officer. Leong, a Singaporean national and a PATA staff member since 1998, assumes the role of COO, a newly introduced position, to consolidate all operational activities. All regional directors and representatives will report to the COO. PATA CEO Martin J. Craigs said of the appointment that Leong “has massive experience with PATA and is widely respected in the travel industry across Asia Pacific and beyond. Her appointment will enhance the delivery of PATA benefits to members around the globe.”