Partners For Life

Trafalgar proudly notes that it has been befriending travel agents for more than 70 years and its parent company has established a terrific rapport with them as well, reports Ian Stalker in this week’s digital edition of Travel Courier.

Wolf Paunic, who oversees Trafalgar’s Canadian operation, says the tour operator continually reaches out to the travel agency community.

“For over 72 years, Trafalgar has worked closely with retail travel agents to build a concentration of repeat business and high level of loyalty and trust with both travel agents and travellers,” he says. “For several years now, Trafalgar has focused on #AgentsFirst in marketing activations, sales initiatives and consumer events across the nation.

“We always recommend clients to book with qualified travel agents who have experience in explaining unique Trafalgar travel programs and value. We’re always working with agencies and agents in Canada and investing in substantial resources to build our businesses together.”

Trafalgar – which has been the perennial favourite in the Agents’ Choice Awards Motorcoach Operator category for the past 17 years – has numerous incentives, sales tool and training programs for agents.

For the full story, check out this week’s digital edition of Travel Courier.