Outrigger Joins GHA

Outrigger Resorts has joined Global Hotel Alliance (GHA).

GHA has been expanding its presence in new markets, including Outrigger’s home base of Hawaii, along with Fiji, Guam and Mauritius; and at the same time strengthening its presence in the Maldives and Thailand, adding a total of nine premier resorts to GHA’s network of 33 independent brands and over 550 hotels.

Chris Hartley, GHA’s CEO, was in Honolulu recently to make the announcement at Outrigger’s recent global leadership conference, and is thrilled to add another iconic hotel brand to its portfolio.

“GHA is about bringing together fiercely independent brands, many of which have been privately held for generations, and giving them the ability to thrive on their individuality in a rapidly consolidating hospitality market,” Hartley said.

“Outrigger fits that mould perfectly and will benefit from our shared loyal customer base of over seven million DISCOVERY members, many of whom are in Outrigger’s key feeder markets,” Hartley stated.

Outrigger Enterprises Group’s CEO, David Carey is also excited about the opportunity that GHA membership represents for the brand.

Carey said that: “Outrigger’s existing loyal guests return to our hotels because they love the authentic local experience and signature amenities we offer at some of the most iconic beachfront destinations in the world. GHA’s DISCOVERY loyalty program and distribution network give us access to millions of new, like-minded loyal customers, from similar brands to ours, which will extend our reach within our key feeder markets, and into new markets that are not cost-efficient for us to exploit alone.”

The integration of Outrigger Resorts into GHA will be completed later in the year, at which time DISCOVERY members will be recognized and rewarded across the Outrigger Resorts portfolio of premiere beachfront properties.

For more, go to http://www.outriggerenterprisesgroup.com or visit http://www.gha.com .