On The ‘Road to 10 Million More Visitors’
NYC & Company, New York City’s official destination marketing organization, has announced a new tourism target of 67 million annual visitors by 2021.
The “Road to 10 Million More Visitors” campaign was introduced during NYC & Company’s annual meeting of more than 800 tourism and hospitality industry members. The organization previously achieved its goal of 55 million visitors one year ahead of its 2015 schedule by welcoming an all-time record 56.4 million visitors last year.
“From the North Bronx to the South Shore, New York City is home to thousands of diverse neighbourhoods and communities – and we’re proud to welcome visitors from across the globe to our vibrant and ever-growing city. This year, we’re committing to attract a record 67 million annual visitors by the end of 2021 – and we look forward to working alongside businesses large and small to showcase all that our five boroughs have to offer,” said NYC Mayor Bill de Blasio.
