New Trafalgar campaign encourages travellers to ‘Tour Differently’
Trafalgar, has launched its latest marketing campaign encouraging travellers to ‘Tour Differently’ utilizing six unique travel personalities designed to help every traveller get the most out of their trip.
The campaign comes off the heels of the brand’s latest Trafalgar Unlocked Awards as past guests shared over 14,000 stories of their Trafalgar travel experiences.
The global traveller of 2025 is more complex than ever: seeking greater connection, but fewer crowds; searching for unique adventures while avoiding logistical stress; looking to make lifelong memories while balancing value for money; and aspiring to leave a positive impact on communities and the environment.
Trafalgar is catering to this new kind of traveller by doing things differently, forgetting the one-size-fits-all style of touring by making real guests the centre of its new Tour Differently campaign.
In early 2024, past Trafalgar guests from around the world were invited to submit their favourite travel memories as part of the Trafalgar Unlocked Awards, which secured Best International Campaign prize at the Travel Marketing Awards and won Most Outstanding Marketing Campaign at the Australian National Travel Industry Awards.
Trafalgar saw over 4,000 entries come in. Combined with over 10,000 entries from previous years, this content was used to analyze the personality profiles of travellers around the globe and form the Trafalgar Travel Personality Quiz.
From stories of empowering solo travel adventures to lifelong friendships formed on tour, each entry demonstrated the power of user-generated content: Trafalgar now knows the diversity of its guests better than anyone else.
Lottie Norman, Global CMO of Trafalgar, said: “We’re so excited to see ‘Tour Differently’ come to life, empowering people to have even better travel experiences by knowing the way in which they travel.”
And Norman continued: “The real guests that shared their stories have helped us create an authentic campaign that speaks to the traveller of today.”
Trafalgar’s new Tour Differently campaign was shot on location on the Costa Rica Nature Adventure tour with this year’s winners of the Trafalgar Unlocked Awards. The campaign, now live and running into 2025, shows that anyone can have the vacation of their dreams – from mindful travellers, adventure-seekers, social butterflies, local explorers, or those who need a confidence boost.
Trafalgar’s 2025 Unlocked Awards will launch on December 15, 2024.
Go to https://www.trafalgar.com/en-ca/about-us/tour-differently for more.
