MSC Cruises says ‘Thanks’ to agents on MSC Book’s 10th anniversary

MSC Cruises’ dedicated online reservations platform for travel agents, MSC Book, has marked its tenth anniversary which the company described as a ‘success’ thanks to agency support.

Nearly 120,000 travel agents globally are now registered to use MSC Book, and since the online tool’s introduction in 2014 they have booked more than 10 million guests on MSC Cruises’ sailings.

Ian Patterson, Country Manager, MSC Cruises Canada, said: “Canadian travel partners are integral to our success, and MSC Book is our way of supporting their incredible work.”

Patterson continued: “As we prepare for an exciting 2025 with the arrival of MSC World America and continue showcasing luxury experiences like MSC Yacht Club, we remain committed to growing together by continuing to innovate and enhance MSC Book to meet the evolving needs of agents and their clients.”

The 10-year anniversary will see special digital gifts for agents who complete a short survey to help gather travel trade insights about MSC Book.

As well, MSC Cruises will also host webinars to unveil future enhancements of the reservation platform.

The online events for agents will be hosted by MSC Cruises Canada’s country-based sales teams together with senior representatives from the company’s headquarters-based ecommerce team.

The home and promotions pages of MSC Book have been redesigned and MSC Cruises is committed to listening further to feedback from agents to improve its functionality and make it more intuitive, efficient and easier for the travel trade to navigate.

Sail on over to https://www.msccruises.ca/ for more.