Modern agency FORA debuts in Canadian market

Fora Travel, the modern travel agency, is making its highly anticipated entrance into the Canadian market.

With TICO registration under its belt, Fora is now operating in Ontario and will expand across Canada in the coming weeks. With a revolutionary platform built to empower travel entrepreneurs, Fora is setting a new standard – making it simpler and more rewarding for Canadians to become a travel advisor.

Fora’s mission is to empower the next generation of travel entrepreneurs, and since launching in 2021, Fora Advisors have booked over 1M room nights. In an industry traditionally characterized by a high barrier to entry and outdated technology, Fora is turning travel advising into an accessible, inclusive, and lucrative career path with the flexibility to work part-time or full-time.

About FORA

By combining tech and the human touch, Fora gives Canadian travel advisors of any level a tech-forward, fully supported, platform to build their own travel business. An annual membership fee of $399 provides full access to Fora’s Advisor Portal, including the ability to book over 170,000 bookable hotels, training programs, content and marketing tools, fast and streamlined commission payments, and an online forum that connects thousands of advisors within the global Fora community.

Ontario-based advisors are required to complete the TICO Education Standards Exam ($35.00), and Fora will soon offer a free prep program to streamline the process.

“At its core, Fora was built to fix what’s broken in travel advising – outdated systems, high barriers to entry, and poor advisor support,” said Henley Vazquez, Co-Founder and CEO of Fora Travel. “We created a model where technology amplifies human expertise, not replaces it. With our Canadian launch, we’re excited to open the door for more entrepreneurs to thrive in this incredible industry and help grow more small Canadian businesses.”

Recognized by Fast Company as one of 2025’s most innovative companies, LinkedIn Top Startups, and as a top growth agency by Virtuoso, IHG, Small Luxury Hotels, and Four Seasons, Fora is set apart by its defining characteristics: its innovative technology and a culture of community amongst its global advisors. Complementing the Advisor Portal is Forum, Fora’s peer-to-peer community platform that fosters collaboration, knowledge sharing, and support.

Thousands of advisors – newcomers and seasoned experts alike – connect through Forum, making Fora not just a platform but a vibrant professional community. Fora also supports advisors through in-person gatherings and ongoing education to create lasting connections and deeper learning.

Effortless trip planning and VIP Perks

Fora advisors are as diverse as their clients’ interests, setting new standards for excellence and innovation in travel. Whether seeking help with accessible travel, all-inclusives, gluten-free trips, solo travel, skiing adventures, private aviation, luxury cruises, group travel, safaris, or something else, there’s a Fora Advisor to help.

Fora’s exclusive agency partnerships mean access to upgrades, special amenities, bespoke experiences and VIP perks at over 7,200 hotels and cruises worldwide.

Canadians interested in enlisting the highly personalized services of an expert Fora Advisor or in becoming one can begin their journey by visiting foratravel.com. Ontario-based agents are required to pass the TICO Education Standards Exam to sell travel.