Lindblad Expeditions and National Geographic debut new co-brand
For more than 20 years, the collaboration between Lindblad Expeditions and National Geographic has been synonymous with small-ship modern expedition cruising.
Now, the two companies are taking their industry-defining relationship to the next level with the debut of a new name and refreshed co-branded identity, National Geographic-Lindblad Expeditions.
The launch of the new co-brand represents a significant milestone in the long-term extension and expansion of the strategic relationship between Lindblad Expeditions, National Geographic, and The Walt Disney Company.
The move was made possible under the new 17-year agreement between the three innovative brands announced in November 2023, which granted Lindblad Expeditions global rights to the National Geographic brand for expedition cruises until at least 2040.
“With the launch of our new National Geographic-Lindblad Expeditions co-branded identity, we made the strategic decision to lead with the power and name recognition of National Geographic, bolstered by Lindblad Expeditions’ rich heritage as the pioneers of modern expedition cruising,” said Sven-Olof Lindblad, founder and CEO, Lindblad Expeditions. “Together with National Geographic and The Walt Disney Company, we will be demonstrating the power of this new co-brand and improved name recognition, which will be vitally important as we expand our footprint in key growth markets around the world. We strongly believe that this updated co-brand will drive consumer intent, search efficiency and conversion, bringing more discerning travellers on board our growing fleet.”
About National Geographic-Lindblad Expeditions
The new National Geographic-Lindblad Expeditions co-branded identity and logo will be fully implemented across all owned-marketing channels by the end of the year, starting with the launch of the redesigned consumer website. In early 2025, the co-brand will debut a sweeping omnichannel consumer and trade marketing campaign—the largest in Lindblad Expeditions’ history—powered in part by the reach of The Walt Disney Company.
The implementation of new branding across Lindblad Expeditions’ growing fleet of 20 owned, leased and chartered vessels will begin in 2025.
With its pioneering history in modern expedition cruising, Lindblad Expeditions has expertly led curious and discerning travelers on journeys of deep discovery to the farthest reaches of the planet for more than half a century. For the past two decades, Lindblad Expeditions and National Geographic have collaborated through a shared mission: To foster a spirit of discovery and community by blending science, nature and purpose-driven travel.
Conservation first
Together, the brands and their guests have embarked on thousands of expeditions designed for discovery to highlight the wonder of the world and their collective role in protecting it. These voyages helped to progress important conservation priorities, educational opportunities and environmental scientific research at local, regional, and global levels with initiatives like the Visiting Scientist Program.
Working with the National Geographic Society, Lindblad Expeditions has hosted hundreds of educators on expeditions around the world through the Grosvenor Teacher Fellowship, and these educators bring what they learn back to their classrooms, inspiring the next generation of planetary stewards.
Additionally, through the Lindblad Expeditions-National Geographic Fund, the two organizations and their guests have invested more than $22 million to support numerous conservation, education and science initiatives around the globe.
To learn more about the strategic relationship between National Geographic and Lindblad Expeditions, visit http://www.expeditions.com/campaign/national-geographic-lindblad-expeditions.
