Leafs lose but everyone else wins with Red Tag Vacations & the JTB

Jamaica Tourist Board director Angella Bennett’s birthday was not the only celebration of the night.

The 20,000+ fans in the Scotiabank Arena were able to participate in the joint Red Tag Vacations – Jamaica Tourist Board activations throughout the game.

“We are always excited to partner with Red Tag. We have done so many activations which move the needle,” said Angella Bennett, regional director, Canada, at the Jamaica Tourist Board.

The lucky winner of the on-ice tic-tac-toe received a $2,500 Red Tag gift card to use towards a trip to Jamaica, while all 20,000+ fans will have the ability to redeem up to a $300 Red Tag gift card towards a trip to Jamaica. The focus of the promotions was to shed some light on the upcoming Carnival festivities in April on the island.

“It has been a long-standing partnership, and we continue to grow that partnership with Jamaica,” said Nathalie Tanious, president and CEO of HIS/TravelBrands/Red Label Vacations.

As Canadians enjoyed their national pastime, hockey fans can look forward to great deals and lively escapes with Red Tag Vacations in concert with the JTB.