LA Tourism’s CEO sends message to the travel agent community
Following the recent wildfires in Los Angeles, Adam Burke, president & CEO of Los Angeles Tourism has shared a heartfelt video message for the travel agent community.
“While the physical damage was mostly contained to areas like the Pacific Palisades, Malibu, Altadena, parts of northern Pasadena, and the Castaic Lake in Northern Los Angeles County, the emotional toll was felt citywide,” Burke wrote in a statement. “During this challenging time, the tourism and hospitality industry swiftly responded, securing accommodations for the displaced, providing meals, and creating donation hubs. At the heart of it all are Angelenos—our angels—who remain hopeful for brighter days ahead.”
“We are deeply grateful to you, our global travel advisors, for your commitment to Los Angeles and for inspiring confidence in your clients as they plan their trips to our incredible city,” Burke continued. “You understand better than anyone that booking travel to Los Angeles is one of the most impactful ways to support our city’s recovery efforts. We can assure you that the majority of LA’s landmarks, attractions, restaurants, and hotels are open and safely welcoming guests.”
Resources for booking travel to LA
Below are resources to help you advisors and their clients create memorable and respectful experiences in the City of Angels:
- The Discover Los Angeles website has an array of resources to help clients plan their trips. In addition, the Wildfire Update page serves as a helpful resource for information on what is open and operational.
- Answers to frequently asked questions about the wildfires and a map can be viewed on Visit California’s website.
- Recent press releases and website content to help inspire future LA itineraries include:
- In Los Angeles, there is truly something for everyone. Find inspiration by visiting the specially curated Itineraries page, which features three-day itineraries designed for nearly every interest.
Los Angeles Tourism’s Global Tourism Development team and international offices remain committed to supporting the travel advisor community. Please reach out with any questions.
Watch the video message below!
Tags: Adam Burke, LA wildfires, Los Angeles, Los Angeles Tourism Board
