Knowland to Acquire Meeting Intelligence From Amadeus
Knowland has entered into an agreement to acquire Meeting Intelligence (formerly known as HIS), incorporating both the product and employees, from Newmarket International Inc., a wholly owned subsidiary of Amadeus.
The acquisition, subject to closing conditions, enables Knowland to offer the “most robust platform of meetings market intelligence for the hospitality industry.” The addition of Amadeus’ database of meeting activity will improve Knowland’s available data on groups and meetings to provide a more comprehensive and solid foundation for group lead-generation and market intelligence.
In a separate agreement, Amadeus will also partner with Knowland to use its best-of-breed meeting intelligence product to enable Amadeus’ Delphi sales and catering customers to tap into the most extensive groups and meetings intelligence available to enhance their group business.
