Kensington reveals new brand identity and portfolio of sub-brands
Kensington has announced a fresh brand identity under the theme of See the World, Differently.
The heart of this rebrand lies in Kensington’s philosophy: luxury is not defined by a singular style but by understanding each client on a profoundly personal level.
The transformation of Kensington has been an ongoing evolution since its founding in 2006 specializing in African safaris. Since then, Kensington has grown to offer unparalleled travel experiences in over 120 countries across the globe. As the company has expanded, it has retained its focus on curating highly personalized experiences, ensuring that each journey offers something unforgettable and distinctive for every traveller.
Kensington aims to not only help travellers see the world better but also experience it in ways that set it apart from competitors, focusing on private guided, custom travel experiences that leave a lasting impression.
About the new rebrand
With this rebrand comes a new water mark, tone of voice, and a fresh update to the existing website with a new and enhanced version to follow in the Spring.
Kensington’s rebranding introduces an expanded portfolio of sub-brands, each dedicated to unique luxury experiences that reflect the company’s versatility and innovation in the travel sector:
Kensington Tours: The core brand offering bespoke, private-guided itineraries designed by expert Destination Specialists.
Kensington Cruise: Redefining the traditional cruise experience by crafting journeys that extend far beyond the voyage itself through seamless pre- and post-cruise packages, Kensington Cruise collaborates with premier luxury cruise lines to enhance every aspect of travel, ensuring an enriching journey from start to finish. With expertly curated private-guided shore excursions available in over 200 ports, guests enjoy unique access to local culture, history, and hidden gems tailored to their preferences, elevating each port visit into a memorable adventure.
Kensington Villas: A curated selection of over 1,000 hand-selected villas worldwide offering an immersive luxury experience where the setting is not just a backdrop but a core part of the journey. Beyond luxurious accommodations, every stay is enhanced with attentive, concierge-level service, including private chefs, dedicated drivers, yoga instructors, and other professionals, ensuring that every need is met and every expectation surpassed.
Kensington Air: Tailored commercial air travel services that ensure a smooth journey from start to finish.
Kensington Private Jet: Specializing in private jet bookings, delivering the ultimate in luxury and convenience.
For more information, visit www.kensingtontours.com.
