It’s All About Choice

One of the first things that Virgilio Russi will tell you about Air Canada’s launch of Branded Fares is that it’s a “good news story” that’s “going to have a big impact” for Air Canada, for its distribution partners and for their customers.

In this week’s digital edition of Canadian Travel Press, executive editor, Bob Mowat reports on his conversation with Air Canada’s vice-president, global sales, Duncan Bureau and its senior director, sales – Canada, Virgilio Russi for a primer on what Branded Fares are all about.

For the full story, check out this week’s digital edition of Canadian Travel Press.