Intrepid Makes It Simple
Intrepid Travel will be phasing out Peregrine Adventures from January 2022 as it focuses on extending its higher-end travel options under the Intrepid Premium and Comfort ranges.
The brand simplification supports Intrepid’s growth strategy as the business aims to become the first purpose-led $1 billion adventure travel company. It also provides customers with the widest range of sustainable experience-rich travel.
In a similar move, Intrepid successfully phased out the Geckos Adventures ‘youth’ brand in 2018 to transition to its popular 18 to 29s range.
Peregrine Adventures has been part of Intrepid since 2012 and in 2021 offered 186 itineraries in 62 countries. In comparison, from January 2022, Intrepid will offer almost 300 itineraries in 73 countries across the Intrepid Premium and Comfort ranges.
James Thornton, Intrepid Travel CEO, said: “By focusing all of our expertise and energy into one brand, we can deliver an even better sustainable experience for our customers while ensuring local communities benefit from tourism too.”
He noted that: “We’re confident Peregrine customers will love our new Intrepid Premium range, which offers all the inclusions and experiences they’ve come to expect, plus our highest standard of accommodation, best tour leaders and even more choice.”
And Thornton added: “Thank you to everyone who has been a part of Peregrine Adventures over the years and we look forward to having you on the next part of the journey with Intrepid Premium.”
Intrepid Premium features Intrepid’s highest standard accommodation (on average 4-star) and exceptional on-trip experiences. Like all Intrepid tours, the range is designed to minimize travellers’ environmental footprint while maximizing their positive impact for local communities. Intrepid Premium tours will be offered in 40+ popular destinations, including Vietnam, Cambodia, Peru and Morocco, with trips commencing in early 2022.
Peregrine Adventures customers and agents with Peregrine Adventures credits will be supported through this transition, with a number of flexible options available for future travel plans. Intrepid will be reaching out directly to travel agents to discuss the change and the options available to them.
Go to www.intrepidtravel.com for more.
Photo courtesy of Intrepid Travel
