HBX Group & Minor Hotels expand partnership to include more global hotels

HBX Group, a leading independent B2B travel technology marketplace, and Minor Hotels have announced the global expansion of their preferred distribution partnership.

The announcement was unveiled at MarketHub Asia 2025 in Macau, China.

The expanded partnership builds on the success of Minor Hotels and HBX Group’s existing collaboration in Europe and the Americas. Under the agreement, Minor Hotels will add 181 properties from Asia, Australasia, Africa and the Middle East to its distribution partnership. The group will also designate HBX Group as a preferred B2B distribution partner, enabling streamlined distribution, optimized operational costs, and greater control over rates and inventory.

HBX Group’s global network, which connects 60,000 travel distributors across over 190 source markets, will now have access to over 560 Minor Hotels properties across 58 countries. These include renowned brands such as Anantara, Avani, Elewana Collection, Tivoli, NH, NH Collection, nhow and Oaks. Looking ahead, Minor Hotels announced its intent to add nearly 300 properties to its portfolio over the next three years, which will also join the preferred distribution partnership.

“This global partnership represents a significant milestone in our collaboration with Minor Hotels. By consolidating distribution efforts and reducing operational complexity, we are enabling Minor to streamline its strategy and focus on reaching high-value markets where we can add real value,” said Carlos Muñoz, Chief Commercial Officer at HBX Group. “HBX Group becomes an extension of Minor’s commercial arm, bringing their brands to markets and customers that would otherwise be out of reach. Together, we are setting a new benchmark for what a true partnership between a hospitality group and a distribution tech platform should look like.”