Hawaii Picks VoX International
The Hawai‘i Tourism Authority (HTA) has selected VoX International as its marketing partner in Canada.
VoX plans to grow awareness of Hawai‘i in Canada, increasing leisure travel and MCI group business by working with the travel trade, tour operators, airlines, cruise lines, meeting and incentive planners and the media.
VoX has partnered with VMC Media to promote Hawai‘i with a consumer and trade marketing campaign coupled with social media and digital advertising.
“Canada is the second largest source of international visitor arrivals to the Hawaiian Islands and we see tremendous potential in the market. We believe we’ll benefit from a team of skilled tourism marketing professionals on the ground in market to help us build more demand for travel to the Hawaiian Islands,” said George Szigeti, HTA president and CEO.
VoX has named Colin Wood account director for Hawai‘i Tourism Canada. He will lead the account from its Toronto-based office with support from Lea-Ann Goltz in the West, Renee Wilson and Serge LaMarre in Quebec and the VoX PR and MCI teams.
Wood has held senior management positions at Travel CUTS/The Adventure Travel Company and for the last six years, he has provided strategic direction for key consumer campaigns at CAA South Central Ontario.
Wood can be reached at [email protected] or 416-935-1896 ext. 229 and Lea-Ann Goltz can be reached at [email protected] or 778-968-2101. For MCI specific inquiries, contact Deborah Edwards at [email protected] or 289-253-9660.
