Globus offers big gains for agents on small group discovery tours

Globus’ Small Group Discovery tours have taken off, already reaching 65 per cent sold-out status for 2025—and the demand keeps growing. For travel advisors, that means one thing: A massive sales opportunity.

Why small group discovery tours?

Designed specifically for travellers seeking exclusivity, immersive experiences and fewer fellow travellers, these tours feature unique accommodations, special-access excursions and unforgettable cultural encounters. With an average of just 15 guests per tour (18 outside Europe), they offer big perks with smaller numbers—a trend that travellers are embracing in record numbers.

“Advisors who are leaning into Small Group Discovery tours are seeing incredible momentum,” said Denise Harper, managing director of sales for Canada for the Globus family of brands. “These tours aren’t just selling—they’re selling out, with some itineraries setting new sales records. Now is the time for advisors to tap into this high-demand product.”

Top-selling tours driving record sales

• Splendors of South Africa with Victoria Falls – A true blockbuster! This Small Group Discovery tour and safari is helping to drive a 10% year-over-year increase in Africa sales for Globus.
• Swiss Splendors by Train – One of the fastest-selling European itineraries, this Small Group Discovery tour offers travellers an epic rail journey through breathtaking landscapes.
• Australian Safari – Bringing travellers up close to Australia’s most spectacular wildlife and landscapes, this adventure is a standout among Globus’ Small Group Discovery tour experiences.
• Costa Rica Coast to Coast – Combining lush rainforests, pristine beaches and adventure activities, this tour is a “top four” for small groups for 2025!

Beyond its early best-sellers, these Globus tours unlock some of the world’s most unique, immersive and exclusive experiences:

• A Journey Through Time: Armenia & Georgia – A hidden gem featuring historic monasteries, rich wine traditions and breathtaking landscapes.
• Enchanting Italy – Stay in a former Franciscan Monastery in Pienza, immersing in the culture of Tuscany.
• Extraordinary England & Scotland – Take in an after-hours poetry reading at William Wordsworth’s home for an unforgettable literary experience.
• Paris & Provence – Meet a local painter for guided sightseeing, followed by a painting class in Arles, capturing the inspiration of Van Gogh’s countryside.
• Croatian Island Hopper – Overnight in stunning island destinations like Brac and Hvar, hopping between sun-soaked Adriatic gems.
• Majestic Montana & Yellowstone – Experience luxury “glamping” under the stars, surrounded by the raw beauty of Yellowstone National Park.

“Our Small Group Discovery tours are designed differently—intentionally created for fewer travellers,” said Harper. “This allows for more intimate cultural experiences and immersive activities that just aren’t possible with larger groups.”

Beyond delivering incredible experiences for travellers, Small Group Discovery tours are also a big win for travel advisors:

• Higher per diem rates. With an average spend of $500 per day, these tours offer premium commission opportunities.
• Strong demand, limited availability. Selling out fast means urgency for bookings.
• Easy to sell, easier to book. The perfect option for clients who want immersive travel but don’t want to navigate the complexities of independent exploration.

For more information, advisors should visit www.traveladvisorportal.ca.