Get All Right

The Jamaica Tourist Board (JTB) has launched its new advertising campaign “JAMAICA Get All Right.” The new campaign aims to evoke the feeling of what it means to “get all right” in Jamaica. It’s a phrase often used to reinforce the relaxed, calm state of mind that can be experienced on-island. An idiom spoken frequently to let people know that in Jamaica, “everything is all right.”

The island’s new commercials, created by the JTB’s advertising agency, Draftfcb, features an engineer playing a remix of “One Love” performed by Jamaican musicians Bass Over Babylon, intercut with images of people across the island demonstrating how they Get All Right, shown each time the engineer moves the switch on his mix board.

“The Jamaica Tourist Board’s vision is to convey Jamaica as more than a vacation location — it’s a place where visitors feel a relaxed, undeniable bond to the destination,” said John Lynch, Jamaica’s director of tourism.

Lynch said: “We want people to think of Jamaica as their home away from home; a place where they can “Get All Right.” We’re also launching a winter “Get All Right” destination-wide promotion with a number of hotels providing savings across the island.”

The Jamaica Get All Right Destination-Wide Deal sees the JTB teaming up with 13 participating hotel properties for an exclusive promotion that’s available for booking by Dec. 15, 2013 for travel Jan. 1 to April 1, 2014. Travellers can book by visiting http://www.getallrightjamaica.com. Accommodations range from all-inclusive resorts and luxury villas to city-based hotels.

And if you want to check out the new ads, go to http://bit.ly/1cZgba6 .