GenAI Is Here And The Industry Is Wondering What Changes It’s Bringing With It

If you remember the 1990s, you’ll also remember the arrival of the Internet and, almost simultaneously, the move by airlines to reduce and then cut travel agency commissions.

It was a tumultuous time.

A time when many were predicting the demise (or in the vernacular of the time, disintermediation) of travel agents, as the opportunity the Internet provided to suppliers to sell directly to consumers was a hard one to resist. And it was happening at the same time as agencies were watching their commission revenues from airlines swiftly disappearing.

Seemed like no one was on an agent’s side in those days.

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