83% of Gen Z prefers booze-free travel, citing safety concerns
Is Gen Z ditching booze-fuelled vacations for sober explorations?
Recent findings from Flight Centre Travel Group‘s (FCTG) State of Student and Youth Travel Report suggest so, with 83 per cent of Gen Z open to alcohol-free vacations—a refreshing trend shaping Canadian travel.
Gone are the days of wild nights and hazy mornings. Today’s young travellers are more interested in culture, adventure, and self-discovery. Contrary to the party-centric vacations of previous generations, only 21 per cent of Gen Z prefer clubbing while vacationing. Instead, 70 per cent prioritize sightseeing and city activities, with another 68 per cent emphasizing cultural exploration.
These preferences indicate a broader trend among this demographic, who seek diverse, well-rounded trips that avoid hangovers.
Key reasons for alcohol-free travel
So, what’s fuelling this shift? Key reasons include:
- avoiding unsafe situations (66%)
- preferring to spend money on other experiences (55%)
- fear of spoiling the next day (53%)
- an increased risk of being a victim of crime (45%)
Moreover, a quarter (28%) are deterred by the fear of something embarrassing being posted on social media.
But it’s not just about avoiding alcohol. A separate study by FCTG and YouGov highlights that community connection (33%) and meeting like-minded travellers (24%) are top priorities for Gen Z, further underscoring an inclination towards building meaningful relationships and engaging in socially enriching activities while travelling.
“Gen Z is transforming travel,” shares Chadd Andre, executive vice-president of Flight Centre. “This generation’s shift towards alcohol-free vacations is not just a trend, but a profound change in how they experience the world. It’s not just about where they go, but how they engage with local cultures, prioritize personal well-being, and build meaningful connections along the way.”
For more information, visit flightcentre.ca.
