G Adventures announces next Change Makers Challenge
G Adventures has announced the return of its celebrated agent reward programme, Change Makers, offering 15 Canadian travel agents the chance to earn spots at its next GX Summit.
Next year’s Summit takes place in Jordan in September 2025 in partnership with the Jordanian Tourist Board and Royal Jordanian Airlines, with added support from USAID Jordan.
The incentive connects agents with the power of community tourism, bringing together a group of 75 winners from around the world who have earned their space to see firsthand how their work directly impacts local communities in the places they send their travellers to.
How to qualify
The Change Makers Challenge is live now and runs through to May 31, 2025, encouraging agents to focus on changing people’s lives through travel by booking G Adventures trips.
Each ‘life changed’ by making a booking earns agents one entry to qualify for the GX Summit. The top 10 sellers per region will secure their spots, with five additional ‘wildcard’ spaces also available for agents.
The wildcard challenges for 2025 include fundraising for G Adventures’ non-profit partner, Planeterra and completing G-Learning training modules, plus there will be opportunities for ‘first time’ G Adventures bookers and a reward for the agent who’s changed the most lives in total from 01 June 2024 to 31 May 2025.
New: sell tickets to GX Jordan
For the first time, agents will have the opportunity to sell tickets to GX Jordan and there will also be one place available in each region for the agent who has booked the most travellers to attend. More details will follow to help agents make the most of the opportunity to invite their customers into the GX community for this special event.
The Change Makers agent event will be once again incorporated into G Adventures’ World Community Tourism Summit, GX, which brings media, agents, suppliers and travellers together to learn more about how community tourism has the power to change people’s lives for the better. In September 2024, G Adventures held its second GX Summit in India, where over 500 attendees had the chance to learn more about Planeterra-supported social enterprises and hear from a line-up of influential speakers on how community tourism can shape the future of travel.
In addition to celebrating agents and their hard work, the GX Summit will offer the chance to explore Jordan’s sights, sounds, and community tourism highlights. “We’re proud to stand as our agency partners’ strongest supporters and there’s nothing more fulfilling than watching our global community of agents come together to celebrate our joint success and the impact we all make in transforming lives in the destinations we take our travellers to,” said David Green, David Green, managing director for G Adventures. “GX Jordan will be a celebration of G Adventures’ 35th anniversary and it promises to be bigger and better than ever. These spots are the hottest tickets in town, so I wish all of our agents the best of luck as they change more people’s lives through travel.”
The 2025 Change Makers Challenge is live now and runs until May 31, 2025. Agents can log into Sherpa, or speak to their regional Global Purpose Specialist for more information.
