2024 World Travel Market explores emerging AI technology
The potential for artificial intelligence and emerging technologies to transform the tourism industry will be the focus of the discussion as more than 50 tourism dignitaries and leaders from around the world gather at the Ministers’s Summit at this year’s World Travel Market in London.
With an increasing demand for innovative solutions that can revolutionize how we experience and interact with destinations, the industry is on the brink of profound change as a result of technological advancements.
Set for Nov. 6, the Summit, run in association with the United Nations World Tourism Organization (UNTourism) and the World Travel & Tourism Council (WTTC), will be moderated by a well-known BBC journalist, bringing together both the public and private sector, to ensure a fair but thought-provoking discussion.
The role of AI in tourism
Now in its 18th year, the 2024 Summit aligns with World Travel Market’s TravelPower campaign, which aims to convey the potential of tourism industry to drive positive change. Ministers will discuss how AI promises enhanced experiences and streamlined processes, and how to ensure that these advancements align with ethical standards.
“The Ministers’ Summit represents the biggest annual gathering of Tourism Ministers anywhere in the world,” said Juliette Losardo, exhibition director, World Travel Market London. “As such, it plays a vital role acting as a platform for debating key issues and finding solutions to shape the future of our industry.”
“There has already been much debate around AI and other emerging technologies and how best to harness their potential for positive change,” she added. “Therefore, it is timely that the opportunities it affords our industry are discussed at the highest level as we continue to contribute to a positive future for the tourism sector.”
Key discussion points
Another key discussion point will be how equitable access to AI technology is essential to prevent existing socio-economic disparities from becoming even further entrenched.
Ministers will debate the best ways to bridge the digital divide, ensuring that all stakeholders, regardless of their background or resources, have access to the benefits of AI in tourism, one of the main priorities laid out in the UN Secretary-General’s report on Science, Technology and Innovation for sustainable development.
WTTC has released a number of reports about the potential impact of AI and believes AI can play a pivotal role in delivering a tailored and enhanced experience for travellers now and in the future. UN Tourism, meanwhile, is a leading champion of innovation across the global tourism ecosystem, supporting start-ups and promoting greater and better-targeted investments into the sector.
WTM London 2024 will be held from Nov. 5 to Nov. 7 at ExCeL London.
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