Explore The Possibilities

In its latest marketing campaign, the Ontario Tourism Marketing Partnership Corporation (OTMPC) is encouraging visitors to “Explore the Possibilities in Northern Ontario” in 2015.

Working with tourism partners from Northern Ontario, the OTMPC campaign shares the endless, range of opportunities available in the North. A key piece of the marketing campaign is the distribution of 810,000 copies of the new Explore the Possibilities in Northern Ontario magazine. The magazine contains a distinctive ‘flip-the-book’ feature with half of the publication dedicated to activities across Northern Ontario’s regions and half dedicated to specific avid experiences such as angling, hunting, power sports touring and outdoor adventures.

The campaign is targeted at visitors from across Ontario, Manitoba, Quebec and the United States. As well, Northern Ontario will be prominently featured at trade and consumer shows focused on activities popular in the north such as fresh-water fishing, kayaking adventures and motorcycle touring.

Ontario’s Minister of Tourism, Culture and Sport, Michael Coteau observed: “With its stunning landscapes and unique tourist attractions, Northern Ontario has long been a special destination for those who have visited. We are lucky to live in a great province with so many cultural, historic and eco experiences at our fingertips and I encourage everyone to enjoy them all. Consider choosing Northern Ontario for your next adventure – it’s closer than you think.”
Carol Caputo, chair, OTMPC Northern Tourism marketing committee, commented: “Northern Ontario is front and centre with the new campaign launched by the Ontario Tourism Marketing Partnership Corporation. Great outdoor products, cities, towns and attractions are all captured through thoughtful stories about why everyone should visit this part of our province. From fantastic fishing and hunting, touring experiences that are second to none and, of course, our nature and adventure product, the campaign is sure to entice travellers to the North.”
For more, go to http://www.ontariotravel.net/north .