Expedia/Sunwing tie up a first for TV campaigns
TED DAVIS (Photo above: Mark Okerstrom, president and CEO of Expedia Group, moderates a round- table session at the recent Expedia Group Explore ’18 conference in Las Vegas.) The Canada connection at Expedia Group has already been well established by company president/CEO Mark Okerstrom, who hails from BC and gives the company leadership an approachable, informal aspect. Adding to that...