Discover Central Europe roadshow kicks off in Toronto

Tourism boards from Czechia, Hungary, Poland, and Slovakia joined forces in Toronto this week to connect with Canadian travel advisors and inspire bookings to Central Europe.

This dynamic kickoff event marks the start of the Discover Central Europe roadshow, which will also visit Boston and Fort Lauderdale, showcasing the region’s heritage, vibrant cities, and natural beauty.

Hosted at Universal EventSpace in Vaughan on Monday, the evening event brought together key players in the travel industry to explore Central Europe’s diverse offerings. The agenda included a destination panel discussion, networking opportunities with 19 destination suppliers and representatives from Air Canada and LOT Polish Airlines, as well as a culinary showcase of authentic Central European cuisine, giving participants a true taste of the region’s vibrant culture.

“We are thrilled to connect with Canadian travel professionals,” said Michaela Claudino, USA & Canada Director at Czech Tourism. “Czechia experienced a 20 per cent increase in arrivals from Canada during the third quarter of 2024. We’re optimistic these numbers will climb even higher with the introduction of direct flights next year. Canada is a key market, and this event showcases Czechia’s historic towns, castles, and spa experiences, alongside Central Europe’s diverse offerings.”

A highlight of the event was the discussion of expanded airlift options. Air Canada is set to relaunch its summer seasonal service from Toronto to Prague on June 6, 2025, while offering year-round connections to Central Europe through its AJV partner Lufthansa.

Additionally, LOT Polish Airlines continues to strengthen ties with North America through nonstop flights connecting Toronto, New York-JFK, Newark, Chicago, Miami, Los Angeles, and Warsaw, Rzeszow, and Krakow.

Travel advisors can access the educational program at www.centraleuropespecialist.com to become certified specialists in promoting Central Europe as a seamless, multi-country travel experience.

Discover Central Europe is dedicated to forging strong partnerships and equipping travel advisors with the tools they need to inspire unforgettable journeys. By showcasing the region’s seamless multi-country experiences, expanding airlift options, and fostering collaboration, the roadshow empowers the Canadian travel industry to position Central Europe as a must-visit destination for North American travellers.