As part of its new Owners Care campaign, WestJet has unveiled its latest video, “Owners Care – Virtual Baggage” where, instead of providing packing tips, the airline packs up virtual WestJetters in custom-made baggage and sends them to Hawaii with one lucky family.

“The virtual WestJetters ensured that every step of the family’s vacation was taken care of down to the smallest detail. The concept matches our actual employees and the incredible passion, drive and dedication that the 12,000 WestJetters across the network possess when caring for our guests,” says WestJet vice-president Richard Bartrem.

(http://fly.ws/Owners-care)